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About the Experts
Meet the Experts - Free Teleseminar Schedule
 AFFORDABLE
GRAPHICS - Lesa Snider King
is on a mission to teach the world to create-and use!-better
graphics. She is a stock photographer and chief evangelist for iStockphoto.. Lesa is also the founder of the creative tutorial
site GraphicReporter.com,
author of Graphic
Secrets for Business Professionals (Lynda.com),
and writes regularly for the National
Association of Photoshop Professionals, Macworld,
Elements
Techniques, and Layers
magazines. Lesa is also a corporate trainer and
teaches at many industry conferences including Photoshop
World and
Macworld Expo. Since 2003, she has been New York
Times technology columnist
David Pogue's assistant, and the graphics goddess
of his Missing
Manual book series. You can catch her Graphics
Tip of the Week live each Wednesday night on the YourMacLife
internet radio show, which she also co-hosts.
 CONTENT
THAT SELLS - Troy White has been involved in selling and direct marketing for almost 20 years. His works spans involvement with some of the biggest names in marketing around the world as well as effectively helping hundreds of small businesses through his advice and products. He is a highly effective direct response copywriter who has the ability to generate massive profits through a skill coined “salesmanship in print”. Troy has been featured in major newspapers and magazines such as Forbes, and The National Post. He has also been interviewed on talk radio shows throughout North America. Using simple blueprints for effective marketing, Troy has helped create Millions of dollars in additional revenues for his clients in short periods of time.
 EMAIL
MARKETING - Chuck Hester
is Corporate Communications at
iContact, NC, the industry-leading web-based emarketing
communications software. Chuck has over 25 years experience
in public relations, marketing and branding, with
stints as an in-house marketing director, and public
relations director for two marketing agencies. A published
author and blogger, Chuck is a guru when it comes
to online communication via email and social networks.
He teaches marketing and public relations for Duke
University's in North Carolina and has taught at the
University of Irvine, California. He holds degree
in Journalism and Communications from the University
of Southern California.
 BE
AN EXPERT - Sharon Edwards
is the president of Edwards
Communications and The Voice of Influence. Over
the course of her 25 year career with CBC Radio and
other high profile broadcasters, Sharon has conducted
more than three thousand interviews with people from
all walks of life; politicians, authors, experts,
the famous and the infamous. She has distilled the
skills that made her an insightful interviewer into
a series of techniques that show clients how to define
key messages; develop the best way to present their
expertise; and position them as experts in their field.
Sharon's expertise has been recognized with three
New York Festivals International Radio Awards and
a Canadian ACTRA Award for excellence in interviewing
and program hosting.
 ONLINE
MARKETING - Jeff Nelson
is the president of Anduro
Marketing, a company that excels in increasing
the volume of sales from online sources for their
clients. Jeff's career encompasses 13 years in the
Information Technology industry, specifically sales
and marketing, and 2 years as a quality and business
consultant.
Jeff also teaches business related courses at the
University of Calgary and holds both a Master of Business
Administration (MBA) and a Bachelor of Arts. He specializes
in Internet Marketing, business intelligence reporting,
process re-engineering, designing and implementing
ISO 9000 Quality Management Systems and developing
competitor benchmark comparisons.
 MARKETING
STRATEGY - Cidnee Stephen
is the president of Strategies
For Success and the founder of the Marketing EXCEL-erator
Conference. She is a sought after speaker and consultant
on the strategic elements of small business marketing.
She has 20 years experience in marketing both in Canada
and abroad, and holds her Bachelor of Commerce degree
with a major in Marketing, and is a certified Duct
Tape Marketing Coach. Cidnee regularly contributes
marketing articles for magazines and corporate newsletters
and launched her blog The
Marketing Rogue in January 2008. She publishes
the biweekly online ezine, the Marketing
Excel-erator and will be finishing her new book
in 2008 "If You Aren't Getting the Business,
You Don't Deserve It".
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